Here goes my 5 th interview.

When I asked Seden my standard Wow questions she did not hesitate one moment to reply:

Seden says it's the re-invention of marketing. 98% water...a hidden formula..cost of production is not even on cosiderable level.. everyday consumable..
and
it did not exist in our lifes before.
Can you ask yourself actually what would be all drinking next to a pizza or a burger if Coke does not exist?

Coke not just invented a category but also has brougth big difference to the brand activation realm. I was suprised to learn from her that it's the Coke that created Santa concept with all Red outfits first time. Now entire world can identfy the famous Santa icon with red color easily.

Another interesting fact is that consumers are from every price, value segments..
The rich, the poor, the old, the young everybody drinks the coke.

I guess consolidating the findings after all interviews would be a hard job!

Brand or Product?

This is what Wikipedia refers to when you search for Raki...

Raki (Turkish (language) rakı,^[1] Ottoman Turkish: راقى, pronounced [ɾaˈkɯ]) is a Turkish unsweetened, anise-flavored hard alcoholic drink that is popular in Turkey, Greece, Albania, Serbia, and other Balkan countries as an apéritif. It is often served with seafood or meze. It is similar to several other alcoholic beverages available around the Mediterranean, the Middle East, and in Colombia, e.g., pastis, ouzo, sambuca, arak, and aguardiente.

However when you talk to Osman  you get the impression that Raki is something else. But not any raki brand. a specific one: Yeni Raki..

Yeni Raki is in turkish culture for so long however the spin of the brand as a new generation brand choice is recent follwed by a big FMCG bougth the brand from goverment monopoly.

But is it really the all guerilla marketing activites, fun and different internet campigns, young consumer targetted summer extravaganzas that attracts Osman ?



Don"t we all need a drink sometime?



He says no. It is the taste that he has for the last 20 years without a single drop change. Its the taste that he has associated with many moments in his life. Also he adds the trust to the brand form quality point of view Never a bad product experince of Yeni Raki he has faced in his  entire adut life consuming alcoholic beverages.

After his interview I decided to put a good score below the product itself and the functionality/product features column. Sometimes it"s the product that connects the consumer not the imagery or the value brand represents..

SIMPLE SHAPES FOR STUNNING STYLE

Let"s meet with Tunc..

Ted Baker is one of the fastest-growing leading lifestyle brands in the UK even though As Ted chooses not to advertise...
A quirky sense of humour, so much so in fact that the first stores used to provide a laundry service for every shirt purchased – something that gained the quickly growing brand the title of  "No Ordinary Designer Label"

The approach to marketing the brand remains the same as it was from day one.primarily by word of mouth and out of the ordinary marketing. Brand  remains one of the only brands to be built into an international designer label without an advertising campaign.

The next big thing is already here?

I have asked around the office and out of 10 peers 10 of them said I PHONE to the question below:

What is the best smart phone ever?

Is it Really the product or something else we like about Apple?

Even though the Apple is making you slave to I-tunes and no flash applications, and an expensive price to pay, how come people are waiting 11 hours at the doors of the Apple stores to buy the new model?

Samsung on the otherhand is gaining on the war against the Apple by driving the Android market as well. More and free applications, ease of use compared to I phone and compettive price ..What do you really need from an phone actually?

So how long the legacy of uncle Steve is going to keep apple on the head of the market?

We all see I guess..

The Commercial Twist to traditional taste: A yogurt story!

The Commercial Twist to traditional taste: A yogurt story!
Pink Berry the premium frozen yogurt that reinvented the US frozen yogurt category in West Hollywood, CA in January 2005 .


Guvenc has recently met with the PinkBerry concept through his 9 years old daughter.
The dilemma he has every time he buys some for his girl is how to survive this chain store just by selling frosen yogurt such a traditional product in turkey?

The anwer is the innovation rather than the economies of scale and the power of efficiency..Every time you buy a cup of a frosen yogurt actually you over pay around 105 times per gram compared to regular traditional everyday yogurt..

Is it madness?

No ... It"s the power of the brand.



Quite exciting...
the first blog I have ever created..

It looks like a long journey starts here.
Let"s see where it is gonna lead..