The next big thing is already here?

I have asked around the office and out of 10 peers 10 of them said I PHONE to the question below:

What is the best smart phone ever?

Is it Really the product or something else we like about Apple?

Even though the Apple is making you slave to I-tunes and no flash applications, and an expensive price to pay, how come people are waiting 11 hours at the doors of the Apple stores to buy the new model?

Samsung on the otherhand is gaining on the war against the Apple by driving the Android market as well. More and free applications, ease of use compared to I phone and compettive price ..What do you really need from an phone actually?

So how long the legacy of uncle Steve is going to keep apple on the head of the market?

We all see I guess..