Here goes my 5 th interview.

When I asked Seden my standard Wow questions she did not hesitate one moment to reply:

Seden says it's the re-invention of marketing. 98% water...a hidden formula..cost of production is not even on cosiderable level.. everyday consumable..
and
it did not exist in our lifes before.
Can you ask yourself actually what would be all drinking next to a pizza or a burger if Coke does not exist?

Coke not just invented a category but also has brougth big difference to the brand activation realm. I was suprised to learn from her that it's the Coke that created Santa concept with all Red outfits first time. Now entire world can identfy the famous Santa icon with red color easily.

Another interesting fact is that consumers are from every price, value segments..
The rich, the poor, the old, the young everybody drinks the coke.

I guess consolidating the findings after all interviews would be a hard job!